BARBARA M. WAHLI

(408) 712-1580
barbrocks@gmail.com
LinkedIn Profile


SUMMARY OF QUALIFICATIONS


24 years of marketing experience with proven success in both the fast-paced semiconductor and entertainment sectors, including pre-IPO startups. Multilingual, fluent in English and German languages, as well as some Spanish. Social media influencer with 27K combined followers. Colleagues describe me as having a strong work ethic with an entrepreneurial spirit, a good communicator, very detail oriented, organized, collaborative, and passionate.


PROFESSIONAL EXPERIENCE


Artist Management | Booking Agent | Promoter
Barb Rocks Presents
Campbell, CA
April 2006 – Present

  • Launched my own self-run business and established “Barb Rocks” moniker and reputation.
  • Handle full spectrum artist management duties for 15 artists, including press outreach and booking services.
  • Achieve artist goals, rising quickly to the forefront of the local music scene, including major market radio airplay.
  • Procure roster bands in established festivals, including BottleRock Napa and San Francisco Pride.
  • Land licensing/publishing deals and strategic show bookings with well-known touring acts.
  • Program highly-organized and well-attended rock shows at reputable venues.
  • Focus on quality and reputation for my business, the artists, and all other parties involved in business dealings.
  • Ability to attract and connect with music industry professionals and maintain those networks.
  • Curated Ugly Whale music showcase which featured Bay Area bands during SXSW music conference in Austin.
  • Raised almost $4,000 via Kickstarter campaign for Ugly Whale music showcase.
  • Awarded “Best South Bay Scene Queen” by Silicon Valley Metro Newspaper.
  • Named #1 revenue generating promoter by local venue Homestead Bowl & The X Bar in Cupertino.
  • Helped out Santa Cruz Music Festival in festival production and stage management during their inaugural years.
  • Partnered with West Valley College staff and faculty to organize West Fest, featuring over 20 bands of all genres.
  • Volunteer leader and speaker for Balanced Breakfast, an international music industry community and network.


Vice President of Artists & Repertoire
Nemesis Media, Inc.
Campbell, CA / Austin, TX
July 2015 – September 2017

  • Consulted on the artistic development of the company’s existing label roster.
  • Added 3 bands to their management roster by joining the company.
  • Acted as talent scout, adding 2 up-and-coming artists to the label and management roster within 3 months.
  • Led the development of the company’s booking roster; signed 3 bands to that booking roster.
  • Tripled business income within six months due to newly expanded roster of 10 artists.
  • Planned and executed market plans, tour bookings, press releases, and licensing/publishing deals.
  • Inspired team building with SWOT analysis and business improvements.
  • Booked 25 unofficial showcases for our roster artists at SXSW 2016.


Senior Marketing Specialist
Silego Technology, Inc.
Santa Clara, CA
February 2010 – July 2016

  • Managed customer samples process for programmable product line and all evaluation board programming.
  • Supervised business and quality assurance of third-party programming vendor and procured evalboard builds.
  • Implemented and maintained document control and subversion (SVN) library.
  • Oversaw the day-to-day activities of Marketing-dedicated electronic board assembler and re-work technician.
  • Created and customized inventory supply health and commit reports.
  • Calculated and reviewed rep commissions.
  • Organized CES and Electronica trade show planning, booth setup, furniture, and supplies.
  • Supported sales & marketing departments in all functions, including presentations, collateral, and reports.


Music Programming | Booking Coordinator | Blog Editor | Social Media
Left Coast Live Music Festival
San Jose, CA
January 2008 – October 2011

  • Brainstormed, created, and hosted this annual multi-genre festival which showcased regional and national acts.
  • Secured a third of the participating venues and stage-managed multiple venues during the festival.
  • Headed the music selection group, handling all booking coordination with the artists and bookers.
  • Coordinated social media outreach and assisted with the overall guerrilla marketing campaigns and promotions.
  • Posted and edited website content and wrote artist biographies.
  • Recommended local sensations The Limousines as festival headliner.
  • Conceived Silicon Valley Roller Girls demo track idea with bands playing while they skate.


Sales Operations Analyst | Marketing Specialist
SiTime Corporation
Sunnyvale, CA
October 2006 – October 2008

  • Developed and maintained all customer service and inside sales functions, including order entry and RMAs.
  • Innovated the sales process in conjunction with planning and accounting departments.
  • Fulfilled and forecasted all sample requests and tracked opportunities.
  • Administered and maintained document control system and CRM software.
  • Supervised customer service team in the Ukraine.
  • Acted as liaison for reps and distributors.
  • Established online store of various products.


Business Manager
Merk Investments, LLC
Palo Alto, CA
April 2004 – October 2006

  • Responsible for all business management, including all accounting functions and quarterly client billing.
  • Processed inbound trade confirmations and cross-checked against trade blotter.
  • Conducted market research required for launching company’s first mutual fund.
  • Tracked fund performance, updated fund website and helped create fund prospectus.
  • Devised collateral materials for advertising and trade show needs.
  • Prepared all payments, bills and receipts using MYOB accounting system.
  • Identified and met regulatory and tax deadlines and issued appropriate reminders on a timely basis.


Project Manager
Rutherford Bolen Group
Campbell, CA
September 2000 – August 2002

  • Collaborated on multimedia projects and one-to-one marketing campaigns.
  • Delivered high-quality products on-time and on-budget.
  • Worked closely with clients, account managers, designers, developers, and programmers.
  • Translated project vision into tactical deliverables and managed day-to-day tasks.
  • Formulated production schedules and timelines and allocated resources accordingly.
  • Informed clients on project status, prepared client agendas, drafted meeting notes, and facilitated client meetings.
  • Ran project team meetings to ensure client objectives were communicated to production team.
  • Generated proposals and creative briefs.
  • Arranged internal and external resources and vendors.
  • Provided QA of customer deliverables over all types of mediums and platforms.
  • Learned MarketFirst Essentials software, focused on reports, program, and document control.


Marketing Assistant
Integrated Circuit Systems, Inc. | MicroClock Inc.
San Jose, CA
August 1995 – September 2000

  • Built supply chain management system of samples and prototypes for five different product lines.
  • Improved, reorganized, and upgraded sales database system to work more conveniently and efficiently.
  • Increased Intel revenue by 400% with quick same-day/next-day sample turn-around.
  • Initiated inventory maintenance system in MFG/PRO software with programming team.
  • Contributed on marcom projects, including PR promotions, product catalogs, datasheets, and announcements.
  • Trained and served as ISO9001 Internal Quality Systems Auditor.
  • Shipped product literature to reps, distributors, and customers.
  • Executed travel, calendar, and meeting arrangements.


Administrative Assistant
Quasar Engineering, Inc.
Belmont, CA
December 1994 – August 1995

  • Evaluated, formatted and organized all company presentation materials.
  • Collected and updated engineering staff qualifications and resumes for new business proposals.
  • Reviewed presentations, charts, and graphs for engineering projects.
  • Performed receptionist duties, answered phone calls, and provided administrative support to all departments.
  • Assisted the President, Operations Manager, Marketing Manager, and Accounting in various capacities needed.

EDUCATION


Bachelor of Arts, Communications, University of Colorado, Boulder, December 1993
Concentration in: Conflict Management, Intercultural Communication, and Public Speaking.